Good morning 👋
Return rate at 18% on Summer Promo campaign — above your 15% threshold. Consider pausing the campaign for review.
Retargeting campaign ROAS is 4.8x — well above breakeven. Strong candidate to scale budget today.
6 Ads Platform leads didn't reach Landing Page Builder today — check your pixel and form integration.
▶ Ads Platform
$284
Ad spend today
Balance:
$1,240 left
◆ Real CPL
$11.30
Per delivered order
$4.20
Ads Platform says
◆ Real ROAS
3.2x
Cash collected ÷ spend
5.8x
Ads Platform says
✦ Net Profit
$624
After ads + shipping
↑ 12% vs yesterday
Confirmation Rate
Good
72%
Target ≥ 65% · 7d avg: 68%
Delivery Rate
Good
84%
Target ≥ 80% · 7d avg: 81%
Return Rate
Watch
18%
Target ≤ 15% · 7d avg: 14%
Today's Lead Funnel
Ads Platform → Landing Page Builder → COD Dashboard → Cash
Ads Platform
68
Leads
Start
Landing Page Builder
62
Orders in
−6 lost
COD Dashboard
44
Confirmed
−18 dropped
COD Dashboard
37
Delivered
−7 returned
Your Pocket
💰
$1,776
Collected
Campaign Signals
What to do with each campaign today
SCALE
Retargeting UAE
Strong ROAS, low returns
$84
Spend
4.8x
Real ROAS
$9.20
Real CPL
SCALE
KSA Launch
Good confirmation rate
$96
Spend
3.9x
Real ROAS
$10.40
Real CPL
WATCH
Lookalike UAE
Borderline — monitor 24h
$62
Spend
2.4x
Real ROAS
$14.80
Real CPL
KILL
Summer Promo
Return rate 28%, ROAS below breakeven
$42
Spend
1.2x
Real ROAS
$21.00
Real CPL